Thursday, November 12, 2009

Convenience is the key!

If you ask any perspiring soul emerging from an MMTS, or one who has just braved one of Hyderabad's jams, how it will feel to be able to walk to the workplace, the response is likely to be wishful and dreamy eyes!

Some of my friends who stay in Sec'bad or ECIL take almost 2 hours and more to reach homes after a tiring day at work!!

Walk to work concept is like a dream for any of these professionals! Staying, close to my workplace, I understand that luxury very much!

Real estate developers across the city are fast taking to the concept of walk-to-work in a bid to exploit an employee’s preference to live close to his workplace. Developers like Aliens Group and Aparna etc have centred their projects like Aliens Space Station 1 and Aparna Sarovar on the walk-to-work concept and are confident that they have figured out the winning formula.

Walk-to-work is a smart concept and in this age of hurry burry and traffic jams and 24X7 lifestyle, it will definitely be a hit forumala. While the infrastructure sector is flourishing, the thrust is believed to have come from the housing sector. The walk to work concept takes into account one’s convenience, housing needs and that people don’t have to put in long hours of travel on their way to work.

IT and BPO industry are lucrative segments in India and have people working for very long hours to meet the onsite demands and work. We have realised that this concept has the potential to serve these sectors in a fruitful way in the sense that the employees productivity is expected to increase manifold when there is no pressure for them to head towards their homes which are an hour away from the workplace.

With Gachibowli becoming the next business hub, developers in the city are coming up with major projects around Gachibowli to cash in on the walk to work idea! Integrated townships near workplaces is the next "in" thing and very soon becoming the essential ingrediant of all our future projects.

Major builders like Aliens Group who have pioneered the concept have been able to get good no. of sales and taking cue from that they have incorporated it in a number of projects since then. Gachibowli has proved to be a very successful location because people prefer newly urbanised zones.